There's an interesting podcast on the nature of peer pressure among adults, how it is surprisingly effective in altering behavior, more than most realize. It's a good reminder that most of us do not really know our own hearts. What we think we want, we often shun, and what we think we abhor, we often embrace, even unknowingly.
Listen to it here: Freakonomics: Riding the Herd Mentality
(Make sure to at least listen to the segment on motivations and energy use that starts at 6:40)
Thus the reason Steve Jobs did very little market research about what people wanted, proclaiming that "People won't know what they want till I show them." (paraphrased)
And of course, the famous Henry Ford quote, "If I gave people what they'd asked for, it would be a faster horse."
And then there is the biblical insight on the subject...
"The heart is deceitful above all things, and desperately sick; who can understand it?"
-Jeremiah 17:9
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